To date, the most popular Magic: The Gathering video ever. There were a few challenges facing us in
terms of how to create videos with a modest budget. CG was obviously out, but Magic had a vault of outstanding art at its disposal. I found out about 2.5D animation, and specifically, a firm in
L.A. which was on the vanguard of it. I contacted the founder of that firm—Nylon—and thus began a long partnership. Nylon was able to take existing Magic art and "animate" it, using the
aforementioned 2.5D tech. This set the tone for dozens of Magic videos.
I came up with the concept (there's a great, career-highlight story behind that), script, cast the
voice, and provided direction.
People loved it—read the comments!
The way this guy is looking at that $3.95 pack of cards, you'd think that he'd previously suffered head trauma.