Proof of concept of how Ready Player One IOI soldiers would look as they walk around selected Con areas in predetermined areas such as:
* Long hallways
* Behind red carpet ropes
* Sidewalks outside Comic-Con
* WB exhibition areas
To ensure sharing via social media, attendees who use this AR filter would be invited to take selfies or pose next to these IOI soldiers for a chance to win a digital download or a copy of the 4K Ultra-HD Blu-ray disc.
This was based on the Merge Cube from Ready Player One. It would've been an exclusive giveaway for those who pre-registered for the Con, and highly limited, making it an instant collectible.
Each side of the cube featured unique animations and iconic scenes related to the movie, along with a code for a discounted digital or Blu-ray purchase.