Duel Masters was such a fun brand to write for. I came up with the set names, and the hyperbolic copy. And yes, the cluttered feel was intentional.
Trade ads. Many retailers got a kick out of the over-the-top hucksterism of them.
Packaging copy. I came up with the set names as well.
This kit was sent to retailers prior to launch. The look and feel was designed to reinforce that this game was based on the hit Japanese game. In order to fulfill this task, I took a crash course in Japanese and of course I'm fibbing—just checking if you're still reading this. You are?!? Well, I'm flattered. Thank you!